A practical AI lab — not a startup, not a research group, but a small publishing & engineering house that ships tools other people can buy.
Each product ships with the data behind it, the failure modes labeled, and a refund button you can find without scrolling. The post-mortem lands in the same channel as the launch.
“We'd rather ship a small thing that works than a large thing that sounds smart in a deck.”
We don't run an email list to sell you the next thing. We don't gate case studies behind a calendar invite. The post-mortem lands in the same channel as the launch.
Web development
Marketing sites, dashboards, product UIs. Next.js + React + Tailwind, motion + WebGL when it earns it.
AI integration
Claude / OpenAI / custom. Tool-use, agents, voice, RAG. We build features, not chatbots.
Technical advisory
Architecture review, AI roadmap, build-or-buy calls. Async-first.
The Algorithm Playbook
A 70-page evidence-based field guide to dating-app algorithms. Bruch & Newman 2018, Oxford, SwipeStats, Photofeeler. 30-day refund.
AI Receptionist
Dutch-language voice + chat agent for SMBs. Sub-second. Calendar-aware. Currently piloting with two clients.
Dossier № 2
Second evidence-based field guide. Topic still under embargo — survey of buyers of Vol. 01 is informing the angle.
What's coming, and when we'll admit it isn't.
Released only when each item survives a private 30-day usage test.
AI Receptionist · private beta
Piloting with two SMB clients. Public when failure-mode docs are tight.
Dossier № 2
Topic embargoed. Vol. 01 buyers' survey informing the angle.
Operator-tools experiments
Small, opinionated tools for builders. 30-day private usage test before release.
One email, when it's worth sending.
The next product, the data behind it, and the post-mortem when something breaks. No drip, no upsell, no growth-hacks.
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